The Endura Prudential RideLondon socks are made from Meryl Skinlife yarn with an antibacterial finish for maximum comfort and performance, designed by the Endura team right here in the UK. Features of the sock include a high-density mid foot elastic for support and stability, and a flat seam toe for comfort. The perfect souvenir to celebrate the world’s greatest festival of cycling. The design is based on a blue-centric base colourway. The result is a simple, sophisticated look that people will still like to wear long after the event.