TRI UK Shirebrook - NOW OPEN
|TRI UK, Brook Park, Meadow Lane, Shirebrook, NG20 8RY|
|Call: 0343 7771782|
|Monday||10:00 - 20:00|
|Tuesday||10:00 - 20:00|
|Wednesday||10:00 - 20:00|
|Thursday||10:00 - 20:00|
|Friday||10:00 - 20:00|
|Saturday||09:00 - 19:00|
|Sunday||10:30 - 16:30|
Super-fit triathletes and adrenaline junkies are set for a pulsating new specialist shopping experience with the opening of TRI UK’s flagship superstore.
Packed with top-of-the-range brands and innovative kit to improve running, cycling and swimming performance, the new 20,000 square-foot store in Shirebrook, Derbyshire, caters for pro, amateur and beginner endurance athletes from all corners of the UK – and beyond.
The nation’s most dynamic new concept store opens at a time when record numbers of Brits are competing in triathlons – fuelled partly by the incredible Olympic success of the Brownlee brothers. The launch also represents the first stage of TRI UK’s ambitious expansion plan, bringing dozens of premium brands together under one roof.
As a one-of-its-kind store, TRI UK is proud to show off its unique ‘endless’ swimming pool, so wetsuits can be tried before purchase to ensure a perfect fit. Meanwhile, cyclists can get PB-ready with state-of-the-art GURU bike-fitting, which adjusts the riding position for maximum comfort and efficiency. In addition, the workshop’s team of experts can carry out bike repairs and tests. Bringing even more triathlon-tech to the table, the Mizuno Running Solution by ViMove is available to try, with a powerful wearable sensor used to identify the ideal shoe. And there’s even an on-site café for budding Iron men and women to fuel up in.
The store’s impressive bike line-up includes Cannondale, Cervelo, Focus and GT, as well as clothing, accessories and shoes from Castelli, Assos, Muc-Off, Fabric, Topeak, Fizik and Crank Brothers. A spokesperson for I-Ride Ltd said: ‘This will be a destination store for thousands of people in the UK and from abroad, bringing the best cycling products together. We are pleased to supply this new store with some of our most exciting brands.’
Every running need is covered too, with a huge selection of Mizuno products – from breathable shorts to lightweight tees. And alongside the all-weather wetsuits, swimming must-haves include shorts and goggles by Arena, Dare2tri and Foor. For all three triathlon disciplines, there are masses of extras and accessories – including Oakley helmets and glasses, Fabric saddles and pumps, and tyres by Pirelli and Continental.
With an array of triathlon ranges by specialists 2XU, Sales and Marketing Director Mike Martin says: ‘After working with TRI UK for over 10 years we’re delighted about the launch of this store. It’s important customers have the opportunity to look at 2XU’s products before buying them so they can appreciate their technology and performance benefits.’
As well as bringing new jobs to the area, many of TRI UK’s Yeovil staff have relocated to Shirebrook, ensuring impeccable customer experience from the start. A spokesperson said: ‘We greatly look forward to seeing customers, old and new, at our new store and to continue serving the triathlon community – as we have been for over 25 years.’