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London Bike Show 2019: Discount Codes and 10 Reasons To Visit

The UK’s largest cycling exhibition is back again! With 300+ brands and 37,000 attendees, for bike enthusiasts like us, this is one you can’t miss. We’ve got a tonne of reasons for you to attend and a special treat for those of you who are considering a visit to the London ExCeL Arena.


We’re stoked to be returning to the ExCeL London Bike Show and Triathlon Show this year. Since TRI UK began back in 1991 – which may seem like yesterday for some of you and centuries ago to others – we’ve changed the face of the triathlon retail market. We were the first to offer triathlon wetsuit hires, triathlon bike hires and triathlon packages, and, as you can tell, we’re not shy about showing off our achievements.


We’re used to sharing our knowledge from our superstore HQ in Yeovil, Somerset, where we provide a one-stop service for experienced or novice triathletes. From top of the range triathlon equipment and accessories to wetsuit hire and professional bike fits using the ViMove and Guru Bike Fit systems. Our trained in-house experts have developed an extensive range of products and services to guide you in your triathlon journey.


Who will be at the London Bike Show 2019?

This year we will be attending the ExCeL London floor with over fifteen – yes, OVER FIFTEEN! – stands. We’re proud to be representing a large number of brands that we’re confident bring you the best of the best. These include top of the range brands such as Cannondale and Cervelo as well as other fantastic favourites such as Focus, Argon 18, Giant, Ceepo, Muc-Off, Orro, Mizuno, Mavic, Fizik and Pirelli.


Our main central stand at the show is LB1320, so come and say hello, get advice and a look at some of the top new brands and ranges available.


10 Reasons why you should attend The London Bike Show 2019 and The Triathlon Show


Reason One: It’s the Big One!

This is an opportunity to visit the biggest triathlon specialists in Europe at the largest Triathlon show in the UK. Needless to say, it’s an event you can’t afford to miss. Both shows are running numerous events and activities, giving you the chance to test bikes and wetsuits, meet experts in the industry, and witness adrenaline-fueled shows. Plus there’ll be competitions, giveaway and freebies galore.


Reason Two: 2-4-1

You’re only purchasing one ticket (at a discounted price – see below), but gaining entry to two fantastic shows (the London Bike Show and the Triathlon Show London) with both being conveniently right next door to each other.


Reason Three: Something for Everyone

Whether your natural environment is gravel, enduro, track, time trial or road, the London Bike Show has it all. Discuss what will work best for you with the most knowledgeable industry experts from the biggest brands to the most unique boutiques. Try out apparel and shoes, and why not throw in a bike fit too while you’re there? Bring some money and leave the show fully kitted out for the long summer days ahead.


Be the first to get your hands on the latest high-end road bikes. Having all these brands in the same space gives you the chance to really try products out and find the best fit for you.


Reason Four: Meet and Greet!

Whatever your level, you’re likely to get a bucket load of inspiration and knowledge from the ‘Experts Stage’ with some of the world’s best coaches, nutritionists, injury specialists, psychologists and elite athletes. This is not forgetting the ‘Performance Theatre’ which will include cyclists, athletes and personalities. Unlike some large events, the Experts Stage and Performance Theatre will be free to attend – but space will be limited, so get there early!


Here are just a few of the special guests that will be giving talks and delivering Q&A sessions at the show.


Reason Five: TRI (UK) Before You Buy

Get great advice from those of us who know road bikes and triathlon bikes inside and out. Our team is knowledgeable on all the brands we’re exhibiting so don’t be afraid to hit them with your questions.


Reason Six: Fun For All The Family

A family that rides together, stays together, right? So why not bring your future champions along during the weekend?


Not only do they get free entry if aged 16 or under but they can also start speeding around the new Hope Academy Test Track. This track will allow your child to jump on any Hope bike, test it and play on some of the obstacles. With Spring just around the corner, this is a great opportunity to get your kids into biking.


Reason Seven: Casquette Live for the Ladies

This year sees the introduction of the brand new Casquette Live show. Curated by women and for women, this new feature of the London Bike Show will showcase personal stories from the pros, practical talks, advice and a unique ‘saddle library’ which promises (or perhaps threatens?!) to bring “All the saddles you could possibly shake a bottom at” plus the chance to win bikes, kit, tech and merch.


Reason Eight: Electric Bikes Galore

The London Bike show will be catering for the explosion in Electric Bikes this year with a first-of-its-kind Electric Bike test arena. If you haven’t been bitten by the E Bike bug yet, now is your chance with road, commuter and off road ebikes on a special 300m indoor test track


Reason Nine: Swim Test

As many top-level triathletes know already, TRI UK boasts an in-store endless pool at our stores. Whether it’s one-to-one coaching or a few simple hints and tips this is your chance to speak to some of the best in the industry.


Once you’ve tried this out, why not come and visit us in one of our brand new stores for a full in-depth assessment?


Reason Ten: Discount Vouchers for the London Bike Show and Triathlon Show

Last but not least, we’ve got a discount on the ticket price! You are welcome


Discount Codes and Special Offer for the London Bike Show at ExCeL London


50% Off

Use code at checkout:


Expires: 31/12/2018


30% Off Entry to the 2019 London Bike Show with TRI UK

We’re giving our customers special London Bike Show discount because we’re nice like that!

Tickets can be bought online at either or

Enter the promo code TRIUK11 at the checkout and you’ll get £5 off your adult ticket (normally £16). When you order online you’ll be sent an e-ticket to the email address you provide – which you can show at the venue on your phone or tablet.

Valid until: Tickets sell out


Group Bookings

Group bookings of 11+ save a further 15%. If you’d like to make a group booking you can get in touch with the booking line on 0844 412 4650 or email


10% Off  Tickets to the London Bike Show – ExCeL in London

Use voucher code: TE10

Valid until: 24/02/2018


5% Off

5% off when booking at the

Use code: 5off


Kids Go Free

Under 16s go free – no code needed.

Where is the London Bike Show?

Both shows are happening at ExCeL London, which is only 10 minutes from Canary Wharf in the heart of London’s Royal Docks. With over 20 on-site restaurants you’ve got everything to keep you fueled throughout the day; noodles, burritos, sandwiches, whatever takes your fancy. If you’re training for an upcoming event and watching what you eat there’s plenty of healthier options (although we do recommend a burger from The Bridge, if you’re asking.)


The venue offers free WiFi for those of us who can’t go a day without updating Facebook, you can sign in to ‘_ExCeL free Wi-Fi’ using their standard login, or via LinkedIn, Facebook or Twitter. If you happen to run out of battery there are also mobile phone charging points.


There’s enough on-site parking for 3,070 cars and there’s a standard charge for 24 hours. We’ve put together some advice for getting to ExCeL London further down in the article.


When is it?

Soon! So we recommend you get your tickets ASAP to guarantee a place.


The opening & closing times for the London Bike Show and Triathlon Show are:

Friday 29th March – 10am-5pm

Saturday 29th March – 10am-5pm

Sunday 30th March – 10am-4pm


How do I get there?

Getting to ExCeL London is easy, with 2 on-site DLR stations and close access to the London Underground.


Getting to the London Bike Show on a bicycle:

You can use the TFL Bike Route Planner to help you find the best route. There’s secure bike parking at the show (located outside the west entrance) – just bring your own lock with you.


Getting to the London Bike Show on the tube:

The nearest stations are Custom House (DLR) and Prince Regent (DLR). To find the best route you can use the ExCeL London interactive travel map. All London Underground tickets are valid on the DLR or you can travel using an Oyster Card or Contactless Payment, but don’t forget to tap out on arrival at ExCeL!


Getting to the London Bike Show by car:

Follow the signs for Royal Docks, City Airport and ExCeL, there’s easy access from the M25, M11, A406 and A13. If you’re using a Sat Nav we recommend using the postcode: E16 1DR. You can also book your parking online in advance to save the hassle once you get there.


Getting to the London Bike Show by bus:

Bus services 147 and 241 depart from bay B of Canning Town station to Custom House, you can then access ExCeL from here via the DLR footbridge.


We look forward to meeting you!

Make sure you pay the TRI UK team a visit at the show, we’ll be ready to showcase the latest triathlon equipment and share our sporting expertise. We look forward to seeing you there on 29th-30th March.


Before you go… Why not have a browse of our bike range to see which ones you’d like to take a closer look at when you’re at the show? We offer free maintenance with any new bike purchased! We also offer finance packages and a price match guarantee, take a look at our full range of services here.


Can’t make it to the Bike and Triathlon Show? Or can’t get enough bike and triathlon gear? Why not visit one of our stores before you head to London, you’re more than welcome. We’ve got stores in Yeovil and Shirebrook, both of which have in store endless pools, a huge range of brands to explore, and we can even book you in for a personal bike fitting.