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TRI FAQ

This policy explains what cookies are, how we use them and how you can switch them off.

What are Cookies and other tracking technologies?

Cookies are small files which are stored on your internet browsing device (e.g computer, tablet or phone) when you visit one of our websites or see one of our adverts elsewhere on the internet. Cookies don't store personal details such as your credit card details, your name or your date of birth. They play an important role in helping us to enhance the usability and performance of our websites and your experience using them. Some cookies are also essential to enable you to move around our Website and use its features. Other tracking technologies, like web beacons, clear GIFs, page tags and web bugs, are used to understand how people are using our services and to target advertising.

When you first use our Website, we will ask you to consent to our use of cookies and give you information about them. If you continue to browse our Website, and don't take steps to delete or control the cookies on your device, you are consenting to our use of cookies.

What types of Cookies do we use?

Our Website uses session cookies and persistent cookies. Session cookies operate from the moment you enter the Website until the moment you leave. Once you log off session cookies are deleted. Persistent cookies will not be deleted after each session.

Strictly Necessary Cookies are essential to our Website, if these are disabled, your experience on our Website may be interrupted and you may not be able to use a shopping basket or make payment.

Performance Cookies collect anonymous data about visitors. We use the data to improve your future experience and identify issues that our users may be experiencing.

Functionality Cookies customise the look and appearance of our Website. For example, a functionality cookie will remember your username and language preferences next time you visit.

Targeting or Advertising Cookies deliver advertisements which are tailored to your web activity. A targeting cookie tracks what you click on whilst on our Website, and may share details of what you click on with other organisations such as advertisers. These cookies can also help us to measure the effectiveness of an advertising campaign.

Third party cookies may be used on our Website by approved organisations to provide services on our Website.

A list of all the cookies that we, our advertising network and technology partners use can be found in our Cookie List details of which are below.

How we use Cookies and other tracking technologies

We use a combination of our own cookies, third party cookies and other tracking technologies to enhance your browsing experience and to enable our Website and app to function efficiently. In particular, we use cookies to:

  • enable you to set up an account, place orders and make payments;
  • remember items you place into your shopping basket
  • provide an online live chat service
  • enhance and personalise your shopping experience.

The default setting on your web browser is to allow cookies, but you may have changed this during the installation process. For instructions on how to control or delete cookies from your computer please visit www.aboutcookies.org. However, if you disable or delete certain cookies you may not be able to shop or access important parts of our website.

Cookie List:

Cookie/tracking technology name Category [strictly necessary, performance, functionality, third party] Purpose
COOKIE_NOTICE_VIEWED Functionality Logs that the user has been shown the website cookie notice and prevents it from being displayed on subsequent visits.
ID Functionality A unique identifier for the user's visit. Enables the website to keep a track of session variables such as pages visited and items in the shopping basket.
CID Functionality A unique customer identifier enabling the website to recognise the user upon subsequent visits.
language Functionality Sets the language used by the website.
__tawkuuid Third Party Used in the functionality of the TAWK live chat system
TawkConnectionTime Third Party Used in the functionality of the TAWK live chat system
Google Analytics Third Party Google Analytics uses these cookies to discover when you first visited our site, how often you come back and how long you spend shopping. The information stored by these cookies can be seen only by the relevant teams at SportsDirect and Google and never shows any confidential information, we also use Google Analytics to track the performance of our website.
Facebook, Twitter, Instagram and YouTube Third Party Social sharing, social login and other social media services we offer are run by other companies. These companies may drop cookies on your computer when you use them on our site or if you are already logged in to them.
Crazy Egg Third Party These cookies allow our partner CrazyEgg to collect anonymous usage data which we use to make our website easier to use.
__stripe_mid Third Party Used by the Stripe online payment system.
_strava4_session Third Party Used by Strava, a social fitness network that tracks cycling and running performance.