TRI UK Yeovil  01935 414142
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About us

Swim. Bike. Run. Instore and online, TRI UK is home to leading names from the triathlon and cycling world.

Here at TRI UK we pride ourselves on looking after customers at all levels of their triathlon and cycling journey. From first timers and novices to experienced athletes and serious racers, we offer a wide range of products to suit every experience level.

We’ve been in the triathlon industry for three decades and have seen the global rise of our fantastic sport. We’ve seen a lot of changes in the industry during this time but there has been one constant throughout…our passion for triathlon and cycling. When the shop door closes you’ll find us on the trails and cycling about testing out the latest kit.

From humble beginnings as a small cycle shop in Kent and then on to Yeovil Cycles, TRI UK moved into its current 17,000 square foot site in 2005. With such a large retail space we have been able to offer not just a wide range of products but the inclusion of an endless swimming pool and GURU Bike Fit System to enhance the customer experience and elevate us as a premium triathlon and cycle store.

2017 saw a huge step forward and elevation of TRI UK as we teamed up with the Frasers Group and Evans. This new partnership saw the opening of stores in Glasgow and Shirebrook, allowing customers to benefit from the endless pool and services only previously offered in Yeovil.

2021 will see us proudly celebrating our 30th anniversary and we are currently working hard to elevate the store for an enhanced customer experience. We look forward to welcoming lots of new brands instore which will complement the wide range of existing ones and unique swim, bike and run services.

Triathlon and cycling is our world and we look forward to you joining us on the journey.